Localhost partners with Higround to bring new keyboards to Localhost Denver

Denver -- Sept. 10, 2024 -- Localhost Denver, Nerd Street’s Colorado video game and esports venue, announced today an exclusive partnership with Higround, a leading producer of premium PC gaming peripherals.

This new partnership will include product placement at each of Localhost Denver's 100+ PC gaming stations, branding strategically placed throughout the 15,000 square foot venue and messaging across multiple digital platforms.

“At Higround, we see an opportunity to elevate gaming setups wherever you play,” CMO and Co-Founder of Higround Kha Lu said. “By introducing Higround keyboards, we're not just upgrading performance -- we're adding a touch of style that makes every session more exciting and memorable.”

Higround creates high-quality peripherals with unique designs that call back to the overarching cultures of fashion, gaming and technology. Higround are best-known for making unique and high-quality 65% keyboards, with some eye-catching designs in collaboration with Minecraft, Naruto, Pokémon, Attack on Titan and SEGA among other popular brands.

New Higround keyboard at Localhost Denver.

Higround’s emphasis on elevating gaming culture dovetails perfectly with Nerd Street’s mission to bring esports to everyone. Nerd Street seeks to make Localhost a place gamers can call home, and the keyboards that Higround is providing add a personal touch that will enhance gamers’ experiences at Localhost.

“We pride ourselves on delivering an unparalleled in-person experience at our venues, and Higround is helping us deliver on that mission,” Nerd Street CEO and Founder John Fazio said. “The keyboards have already received an overwhelmingly positive reception by Localhost customers.”

You can view and learn more about Higround keyboards at higround.co/localhost.

About Higround

Higround is a lifestyle and computer peripheral brand that seeks to be the expression of elevated gaming culture. Each capsule features a unique collection of items that center around a core theme in an effort to add personality to computer setups. Based in Los Angeles, Higround was founded in 2020 by Rustin Sotoodeh and Kha Lu and acquired by 100 Thieves in 2021 to grow the brand with the organization's support.

About Nerd Street

Nerd Street is a Philadelphia-based national network of esports facilities and events dedicated to powering competitive opportunities for gamers at all levels including the youth, high school, collegiate, amateur and pro esports scenes. Founded in 2016, the company promotes greater access to the esports industry, laying a national framework for esports talent development and high-quality gaming tournaments. Through Localhost, its gaming and esports centers across the country, the company provides opportunities for gamers of all ages and skill levels to participate in esports tournaments, camps, team training, private events, and hourly play for a wide variety of video games.