Localhost Denver partners with Hue Lens' DeadAi glasses

Denver -- Dec. 18, 2024 -- Localhost Denver, Nerd Street’s Colorado video game and esports venue, announced today a partnership with Hue Lens, a leading producer of state-of-the-art optical lenses and a company best known for their innovative ColorBoost technology.

As a part of this multipronged partnership, Hue Lens' DeadAi glasses will be prominently displayed within Localhost Denver and made available to customers to test out the glasses onsite while playing their favorite games. A key piece of this partnership is the DeadAi team collecting feedback from gamers on their new product. Localhost customers will receive 1 free hour of play on Localhost’s PCs on behalf of the DeadAi team for testing them out. DeadAi branding will also be displayed across Localhost Denver’s various social media channels and communities.

“The future of competitive gaming isn't just about faster processors or better graphics cards - it's about optimizing the human element,” said CEO Justin Fong. “With DeadAi's ColorBoost-powered lenses, we're unlocking visual capabilities that gamers didn't even know they had, giving them that split-second advantage that separates champions from challengers.”

Hue Lens' DeadAi glasses on display at Localhost Denver. Photo credit: Nerd Street

"The launch of Hue Lens’ DeadAi brand marks a significant step forward in the effectiveness of eyewear for esports pros, average gamers and casual enthusiasts,” said Kevin Coucoules, Localhost Denver’s Community and Venue Manager. “When combining AI enhancement techniques that are unique and patented by DeadAi with current industry standards, you end up with eyewear that is truly a cheat code for your eyes. There is no company or brand besides DeadAi that provides a product that combines blue light blocking, color enhancement and detail augmentation to the level found in these glasses.

“Hue Lens and the DeadAi brand bring an enhanced experience for Localhost's clientele that exceeds what is currently widely available. The gaming glasses that they are bringing to test out and sell from our venue represent a huge leap in the technology available to enhance and protect gamers’ eyes.”

DeadAi glasses case at Localhost Denver. Photo credit: Nerd Street

This announcement is the latest in a series of big wins for Localhost Denver. It comes on the heels of a partnership with high-end peripherals producer Higround and a new round of investment by Denver-area VC Konvoy Ventures into Localhost parent company Nerd Street.

You can view and learn more about Localhost at https://nerdstreet.com/ and DeadAi lenses at deadai.gg.

About Hue Lens

Hue Lens is an American technology company revolutionizing the optical industry with its ColorBoost lens technology. Hue pioneered the use of Generative Artificial Intelligence (GAI) to design tinted lenses that optimize the color vision of the wearer. Hue's products are used by a wide range of customers around the world, including the military, elite athletes, gamers, medical professionals, and people with vision impairments.

Founded in 2019, Hue Lens partners with eyewear brands and eyecare practices to tailor lenses for specific environments or activities. The latest collaboration has been with Under Armour eyewear to design the best performance lenses for baseball. Hue Lens' team of PhD scientists specialize in the nexus between color vision, material sciences, and artificial intelligence to produce the best vision.

About Nerd Street

Nerd Street is a Philadelphia-based national network of esports facilities and events dedicated to powering competitive opportunities for gamers at all levels including the youth, high school, collegiate, amateur and pro esports scenes. Founded in 2016, the company promotes greater access to the esports industry, laying a national framework for esports talent development and high-quality gaming tournaments. Through Localhost, its gaming and esports centers across the country, the company provides opportunities for gamers of all ages and skill levels to participate in esports tournaments, camps, team training, private events, and hourly play for a wide variety of video games.

Lead image credit: Nerd Street